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Posted by Arnold on May 15, 2012 in Indian Casinos with No Comments


SmartAdvance is Contributing to Indian Casino Success

Article by Kirk Sanford

Sightline Payments SmartAdvance is Contributing to Indian Casino SuccessSightline Payments Recently Signed Agreements with Four Indian Gaming Locations, including, Colusa Casino Resort, Nooksack River Casino & Nooksack Northwood Casino, 7th Street Casino, and Desert Rose Casino.Indian Casinos signed on for Sightline Payments high performance gaming payment solutions including SmartAdvance, a powerful product that has been shown to have indisputable material benefits to an Indian casinos profitability. Some of the recent SmartAdvance promotions yielded results that showed a 60-90% increase in overall dollars to the gaming floor and a 30-40% increase in the average ticket. Another compelling statistic is that patrons who had historically avoided cash advance transactions due to the high fees, did cash advance for the first time.Here is what Sightline Payments Indian Gaming clients had to say:”We are always looking for unique ways to reward our most valuable customers and grow our bottom line- we believe SmartAdvance will be a key program to help accomplish this goal said Victor Fernandez General Manager of Colusa Casino.”We believe customers come first,” said Sharon Botteron Cage Manager for Nooksack Casino. “Whether they are here for the first time or are frequent visitors to our property, Customer Appreciation Month will serve as a way for us to reward our guests who wish to obtain cash while visiting our property.”Colusa Casino Resort in Colusa California is owned and operated by the Cachil Dehe Band of Wintun Indians.Nooksack River Casino in Deming Washington is owned and operated by the Nooksack Tribe.The Desert Rose Casino in Alturas California is owned and operated by the Alturas Rancheria Tribe.The 7th Street Casino in Kansas City Kansas and is owned and operated by the Wyandotte Nation Tribe.Sightline Payments was founded in early 2010 by gaming industry payment executives Kirk Sanford, Tom Sears, and Diran Kludjian. Indian Tribal achievements should be honored and supported by becoming an Associate Member of the National Indian Gaming Association (NIGA). The Indian Gaming Expo 2011 will be on April 3-6th and will be held in Phoenix Arizona at the Phoenix Convention Center. Sightline Payments will be exhibiting in booth #1036.

Kirk Sanford is a contributor at Business Week’s Business Exchange and Entreprenuer Connect and was awarded the Business Week Top CEO’s Under 40. In 2009, he founded Sightline Payments and was a founder and the former CEO, President and Director of Global Cash Access (NYSE:GCA).

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Posted by Arnold on May 13, 2012 in Indian Casinos with No Comments


SmartAdvance is Contributing to Indian Casino Success

Article by Kirk Sanford

Sightline Payments SmartAdvance is Contributing to Indian Casino SuccessSightline Payments Recently Signed Agreements with Four Indian Gaming Locations, including, Colusa Casino Resort, Nooksack River Casino & Nooksack Northwood Casino, 7th Street Casino, and Desert Rose Casino.Indian Casinos signed on for Sightline Payments high performance gaming payment solutions including SmartAdvance, a powerful product that has been shown to have indisputable material benefits to an Indian casinos profitability. Some of the recent SmartAdvance promotions yielded results that showed a 60-90% increase in overall dollars to the gaming floor and a 30-40% increase in the average ticket. Another compelling statistic is that patrons who had historically avoided cash advance transactions due to the high fees, did cash advance for the first time.Here is what Sightline Payments Indian Gaming clients had to say:”We are always looking for unique ways to reward our most valuable customers and grow our bottom line- we believe SmartAdvance will be a key program to help accomplish this goal said Victor Fernandez General Manager of Colusa Casino.”We believe customers come first,” said Sharon Botteron Cage Manager for Nooksack Casino. “Whether they are here for the first time or are frequent visitors to our property, Customer Appreciation Month will serve as a way for us to reward our guests who wish to obtain cash while visiting our property.”Colusa Casino Resort in Colusa California is owned and operated by the Cachil Dehe Band of Wintun Indians.Nooksack River Casino in Deming Washington is owned and operated by the Nooksack Tribe.The Desert Rose Casino in Alturas California is owned and operated by the Alturas Rancheria Tribe.The 7th Street Casino in Kansas City Kansas and is owned and operated by the Wyandotte Nation Tribe.Sightline Payments was founded in early 2010 by gaming industry payment executives Kirk Sanford, Tom Sears, and Diran Kludjian. Indian Tribal achievements should be honored and supported by becoming an Associate Member of the National Indian Gaming Association (NIGA). The Indian Gaming Expo 2011 will be on April 3-6th and will be held in Phoenix Arizona at the Phoenix Convention Center. Sightline Payments will be exhibiting in booth #1036.

Kirk Sanford is a contributor at Business Week’s Business Exchange and Entreprenuer Connect and was awarded the Business Week Top CEO’s Under 40. In 2009, he founded Sightline Payments and was a founder and the former CEO, President and Director of Global Cash Access (NYSE:GCA).

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